As soon as we began to develop the concept for Chirky, we were determined to build a sustainable business. We truly believe that we all have the power to make the world a better place, and we want to be a part of that change.
By its nature, the food industry is responsible for a huge amount of pressure on our environment. From farming and shipping to packaging and food waste, there seems to be a never-ending number of problematic steps to get food on people's plates. The good news is that we live in an era of great innovation, offering sustainable alternatives to damaging practices.
The first task we found ourselves undertaking was what to do about all of that plastic we are all so used to seeing ready meals packaged in. After plenty of research, we finally found the perfect alternative for our trays and film, a fibre-based plastic alternative that is recyclable and certified for home composting. To top it all off, the wood fibre used to make the trays is sourced from carbon negative forests: for every tree our supplier cuts, they plant three new ones. We immediately knew this was a perfect fit for Chirky.
Once our trays and film were under control, we turned our attention to our delivery packaging. Our meals are packaged in recyclable cardboard boxes, which are insulated with state-of-the-art wool insulation. This insulation is one of the most environmentally friendly solutions for insulation, and is developed by B-Corp certified supplier, WoolCool.
We will soon be introducing an option to return our packaging, so that we can recycle it ourselves for you, or re-use packaging that is still in good condition.
To top it all off, our sleeves are all recyclable and so you don't have to worry about any waste.
This brings us neatly on to delivery. When we first launched, we delivered our meals in our electric van, however this came with limitations on how many customers we could reach on any given delivery day, and ultimately was no longer a viable option for our business.
As of June 2021, we have partnered with DPD, who deliver all of our meals across most of the UK via their carbon-neutral fleet, making our deliveries as sustainable as possible for our business model.
Finally, our chef Jedd works hard to ensure that we keep food waste to an absolute minimum, as well as developing meals packed full of fresh, sustainable ingredients to reduce the carbon footprint of our orders.
We know that we are far from perfect, and we are constantly working to find new ways to improve our business model, because we love our planet as much as you do.