As soon as we began to develop the concept for Chirky, we were determined to build a sustainable business. We truly believe that we all have the power to make the world a better place, and we want to be a part of that change.
By its nature, the food industry is responsible for a huge amount of pressure on our environment. From farming and shipping to packaging and food waste, there seems to be a never-ending number of problematic steps to get food on people's plates. The good news is that we live in an era of great innovation, offering sustainable alternatives to damaging practices.
The first task we found ourselves undertaking was what to do about all of that plastic we are all so used to seeing ready meals packaged in. After plenty of research, we finally found the perfect alternative for our trays and film, a fibre-based plastic alternative that is recyclable and certified for home composting. To top it all off, the wood fibre used to make the trays is sourced from carbon negative forests: for every tree our supplier cuts, they plant three new ones. We immediately knew this was a perfect fit for Chirky.
Once our trays were under control, our attention turned to the extra packaging needed to transport our meals in. The obvious option would be use cheap cardboard boxes, but this single-use approach didn't sit well with us. Even though cardboard can be recycled, we believe that where possible, re-using is always better. So, we use reusable cooler bags and ice packs, which are collected by our drivers at each delivery and brought back to HQ to be cleaned and used again, and again... well, you get the idea.
To top it all off, our sleeves are all recyclable and so you don't have to worry about any waste.
This brings us neatly on to delivery. Most meal delivery services rely on large, established logistics companies to deliver their meals to their customers. Whilst this option is more cost effective, we have decided to use our own electric vehicles, driven by our happy drivers to safely and kindly deliver your precious cargo.
As you can imagine, deciding to organise our own delivery, which at the moment limits our delivery catchment area to London, was a difficult decision, but know that going the extra mile for our planet is worth it.
So, even if we have to work a little bit harder for it, we will.
Finally, our chef Jedd works hard to ensure that we keep food waste to an absolute minimum, as well as developing meals packed full of fresh, sustainable ingredients to reduce the carbon footprint of our orders.
We know that we are far from perfect, and we are constantly working to find new ways to improve our business model, because we love our planet as much as you do.